Diane von Furstenberg: Get A "Retail Education"



Diane von Furstenberg’s Masterclass w The Biggest Secrets of the Fashion Industry

Diane von Furstenberg

Diane von Furstenberg is a designer from Belgium who entered the world of fashion when she moved from Europe to the USA. Diane had a suitcase full of her dress designs and a personality full of confidence when she arrived in the USA. Her biggest contribution to the fashion industry is the iconic wrap dress that launched in 1974. The wrap dress symbolized independence and was primarily created to bring comfort and confidence to women at work. In only 2 years Diane sold more than a million wrap dresses and this design is still a number one choice for a career orientated women.

Diane von Furstenberg

Photo Courtesy of Masterclass

Diane established herself as a successful fashion designer globalizing her luxury brand “Diane Von Furstenberg” and selling her designs in over 55 countries. Now she wants to help others who share the same passion for fashion and are looking to build their own brands. After 4 decades in the business, Diane decided to launch her own Masterclass. The educational company with the idea that everyone should have “access to genius” is well-known for their collaboration with big names from different industries. In their collection, they have video lessons from Christina Aguilera on singing, Kevin Spacey on acting and many others.

Earlier this year the DVF announced that Jonathan Sanders is the new chief creative officer and he will handle the brand’s rebranding. While the Scottish designer works on rebranding and refreshing her brand, Diane is more orientated to teaching others the business secrets she collected in the past 4 decades. She explained that the filming process took 3 days and she truly hopes that she gave a nice lesson to the future designers. Diane added:

“I made the director cry, so I think it was good.”

Diane’s valuable lessons will be available for pre-order on Thursday and a full launch is expected later this year.

Diane already gave as an idea what are her teachings about:
“I tried to make it a lesson about how to start your life and how to deal with success and failure and how the customer is important. It’s about the fashion of business, it’s about trying, it’s about being true to yourself — all lessons of life and everybody will take something different.”

Diane adds that writing a book about her life was a true learning experience for her and every day she is learning something new.

“I learned today that data is the new currency. How about that? I came up with that today. Everybody is data, data, data. So I guess that data is the new currency.” She explains.

Written by Ivana Steriova
Ivana Shteriova Karaniku is the content manager and a contributor at fashionisers.com. She is a fashion and makeup obsessive with a huge passion for writing. Although she holds a bachelor's degree in accounting and auditing, her love for all things fashion and beauty won her heart. Now, she is a full-time freelancer.





Video: Diane von Furstenberg’s Greatest Design Inspirations | Designer Stories | Vogue

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Date: 14.12.2018, 02:48 / Views: 61144


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